The past five years have seen a fresh wave of celebrities trying their hand at fashion, with results ranging from runaway success to high-profile flameouts. Star power is no guarantee of a thriving label, as these recent ventures prove-some have redefined the industry, while others fizzled despite the hype. Here’s how five of the most talked-about celebrity fashion lines have fared.
Kim Kardashian – Skims
Launched in 2019, Skims quickly became a juggernaut in the world of shapewear and loungewear, thanks to Kim Kardashian’s relentless marketing, inclusive sizing, and innovative fabrics. The brand’s mission was clear from the start: create “solutions for every body,” and it delivered, rapidly expanding into activewear and everyday essentials. By 2024, Skims was valued at $4 billion, with estimated annual revenues of $750 million and a fiercely loyal Gen Z and millennial customer base. Skims’ savvy collaborations with brands like The North Face and Fendi kept it in the cultural conversation, and its high customer retention rates set an industry benchmark. While some critics questioned the sustainability of its meteoric growth, there’s no denying that Skims has made Kim Kardashian even wealthier and solidified her as a true fashion mogul.
Rihanna – Savage X Fenty and Fenty Fashion
Rihanna’s foray into fashion has been a tale of two brands. Savage X Fenty, her lingerie line launched in 2018, revolutionized the market with its inclusive sizing, bold designs, and empowering messaging. The brand’s VIP membership model and headline-grabbing fashion shows made it a billion-dollar business, even as it faced legal challenges over its subscription practices-a $1.2 million settlement in 2022 forced the company to overhaul its billing transparency. Meanwhile, her high-fashion label Fenty, launched with LVMH in 2019, was initially hailed as groundbreaking, with Rihanna becoming the first woman of color to head a luxury house under the group. However, Fenty struggled to find its footing in the luxury market and was shuttered in 2021, a casualty of the pandemic and shifting consumer habits. Despite the setback, Rihanna’s fashion ventures have been lucrative, with Savage X Fenty remaining a powerhouse.
Kanye West – Yeezy
Kanye West’s Yeezy line, launched in partnership with Adidas, was a cultural and commercial phenomenon for years, blending streetwear with high fashion and generating billions in revenue. Yeezy’s mission was to disrupt the sneaker and apparel world with futuristic design and exclusivity, and it succeeded-until controversy struck. In 2022, Adidas severed ties with West following his erratic and antisemitic remarks, leading to a $1.3 billion drop in Adidas’ revenue and a flurry of lawsuits. Despite the fallout, Yeezy’s earlier success made West one of the richest artists in the world, though the brand’s future remains uncertain. West’s earlier attempt at fashion, the Pastelle line, never launched, proving that even for a visionary, not every idea lands.
Gigi Hadid – Guest in Residence
Supermodel Gigi Hadid entered the fashion business with Guest in Residence in 2022, a knitwear-focused brand dedicated to timeless, luxurious cashmere pieces. The mission was to create sustainable, high-quality staples with a personal touch, including customizable options that set the brand apart. Guest in Residence quickly gained traction among fashion insiders and Hadid’s massive following, with its 2025 collection expanding into new colors and silhouettes. While not a blockbuster on the scale of Skims or Yeezy, the brand has carved out a strong niche and is seen as a credible, stylish extension of Hadid’s personal brand. Financial details are closely guarded, but the brand’s growing retail presence and positive reviews suggest it’s a solid, if not spectacular, success.
Kylie Jenner – Khy and Kylie Skin
Kylie Jenner’s post-Kylie Cosmetics ventures have been a mixed bag. Khy, her fashion label launched in 2023, aimed to bring affordable, trend-driven pieces to her massive social media audience. The initial buzz was strong, but questions about product quality and originality soon surfaced. Jenner’s earlier beauty business had already faced scrutiny over inflated sales figures and lawsuits, and Khy struggled to replicate the magic. Meanwhile, Kylie Skin drew criticism for its formulas and packaging, with some reviewers calling it “repackaged drugstore products.” Sales slowed, and Jenner’s aura of unstoppable success began to fade. While she remains wealthy and influential, her recent fashion and beauty ventures have not matched the explosive growth of her early cosmetics empire.
The last five years prove that celebrity fashion lines are as unpredictable as the stars behind them. For every Skims or Savage X Fenty, there’s a Fenty or Khy-reminding us that in fashion, hype can only take you so far.
